Register for our Blanket and Blood Drive today!
Register for our Blanket and Blood Drive today!
Delivering sleek, user-friendly digital journeys at scale.
Seamless support that helped Superbalist maintain momentum.
Upgrading key systems and features to keep Superbalist ahead.
An inside look at the problem we set out to solve and the results we achieved together
Address a staffing gap in Superbalist’s design team while delivering customer-facing innovations and modernising internal tools.
Accelerated delivery of critical projects, including a redesigned Product Detail Page (PDP), a scalable design system, and new customer engagement features that boosted satisfaction and retention.
MORE DETAILS
Superbalist faced a staffing shortage in its design team while needing to:
Transition from legacy tools to modern digital systems.
Maintain momentum on both internal systems and customer-facing projects.
Launch a long-awaited redesign of the Product Detail Page (PDP).
Balance innovative “blue-sky” designs with realistic development capacity.
Built a smart pricing tool to replace Excel-based models.
Designed new wish lists, “shop the look” functionality, and personalised smart lists to improve engagement.
Delivered a modernised, scalable and user-focused page redesign.
Created simplified and reusable back-office tools using progressive disclosure techniques.
Integrated new and updated features into Superbalist’s evolving design system.
Worked closely with PMs and internal teams, conducted usability testing, and managed timelines for phased rollouts.
Digitised pricing system replacing Excel workflows
Redesigned Product Detail Page and new design system integration
Customer engagement features (wish lists, “shop the look”, smart lists)
Simplified internal admin tools
Redesigned Product Detail Page and new design system integration
Simplified internal admin tools
PDP redesign delivered
Smarter pricing
Customer engagement
Stronger design system
Operational resilience
Critical long-delayed project brought to completion
Automated tool improved pricing accuracy and efficiency
New wish list & “shop the look” features boosted user satisfaction
Established a scalable foundation for future updates
Staffing gaps covered without disruption to timelines
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Superbalist is one of South Africa’s leading online fashion retailers, offering apparel, accessories, beauty products and homeware. With a strong focus on women aged 20–45 but serving diverse demographics, Superbalist combines bold, modern design with accessible fashion for millions of customers nationwide.
You’re officially booked to donate blood on:
You’re officially booked to donate blood on:
If you have any further questions, feel free to call us on (012) 012 5828 or email us at info@monkeyandriver.com
Please complete the form below to register for the Hackathon.
Please complete the form below to register for the Blood Drive happening on Wednesday, 9 July 2025, at Monkey and River Offices, Eco Park, Centurion.
Thank you for applying to the Monkey and River x Momentum Life Insurance Hackathon 2025!
We’ll review your application and will be in touch.
